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08485_Field_TCGG T250.txt
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1996-04-10
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936b
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16 lines
The techniques of uniformity and repeatability were introduced
by the Romans and the Middle Ages.
* Prints and Visual Communication by William Ivins is a major
resource for any student of the role of books in shaping human
knowledge and society. The fact that Ivins stood a bit aside
from the central literary aspect of the book seems to have
given him an advantage over literary men. The student of
literature and philosophy is prone to be concerned with book
“content” and to ignore its form. This failure is peculiar to
phonetic literacy in which the visual code always has the
“content” that is the speech recreated by the person engaged
in reading. No Chinese scribe or reader could make the mistake
of ignoring the form of writing itself, because his written
character does not separate speech and visual code in our way.
But in a world of phonetic literacy this compulsion to split form